Age Breakdown
-
12%
20%
0-20
-
12%
40%
25-45
-
12%
40%
45+
Gender Breakdown
-
12%
44%
Female
-
12%
37%
MALE
...
...
Decision Types
Most Popular (Top 5)
| Brand | Product | Decisive Rate | Interaction Rate |
|---|---|---|---|
|
Tuna XXX | 32% | 1.2% |
|
Tuna XXX | 32% | 1.2% |
|
Tuna XXX | 32% | 1.2% |
|
|
Tuna XXX | 32% | 1.2% |
|
|
Tuna XXX | 32% | 1.2% |
Hasitant Shoppers
...
...
-
12%
00:32:15
Avg Interction Duration
Decisive Shoppers
...
...
Insights
-
You Better Than The Category
Excellent Job! Your brand's IFR is increasing while the category's IFR is declining.
Brand IFR 12% Category IFR 12% -
Male Trend
A significant increase among male customers in the selected period
Male Shoppers 12% -
Product Streak!
In the past 14 days, StarKist performed better than others in its category