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Want AI to Deliver Real Insights into Human Behavior? Take it to the Store

“It seems like just about everyone on earth is obsessed with the promise of artificial intelligence. Read through any magazine or online publication and you’ll find a plethora of fascinating experiments, from pitting AI against nine-year-olds and seeing who could best master a game of Super Mario Bros. (advantage: machine) or engaging in digital tasks that require curiosity and out-of-the-box thinking (advantage: flesh and blood).”

Read the full article posted at Retail Touchpoints by Sivan Friedman Joseph, ShopperAI’s co-founder

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